Cookie Notice

Cookie Notice

Last updated: August 2026

What are cookies?

Cookies are small text files that are stored on your computer, phone or other device when you visit a website. They allow a website to recognise your device and remember information about your visit, such as your preferences or actions.

We also use similar technologies, such as pixels, tags and scripts, which may collect or access information from your device. In this Cookie Notice, we refer to cookies and these similar technologies collectively as “cookies”.

How we use cookies

We use cookies on the Sheldrick Wildlife Trust website to:

  • make our website function properly and securely;
  • remember certain choices and preferences you make;
  • enable features such as shopping baskets, donations and account functionality;
  • understand how visitors use our website and help us improve it;
  • analyse the effectiveness of our website and fundraising activities; and
  • where you have given the appropriate consent, support additional analytics, advertising or other measurement functions.

Some cookies are strictly necessary for the website to operate and do not require your consent. Other cookies are optional and will only be used where you have given your consent.

Your cookie choices

When you first visit our website, Cookiebot displays a cookie consent banner that allows you to choose which categories of optional cookies you wish to accept.

You can accept or reject optional cookies, and you can change or withdraw your choices at any time.

We do not rely on simply continuing to browse our website as consent to the use of optional cookies.

Our consent management platform, Cookiebot, records your cookie choices and helps us ensure that optional cookies and tracking technologies are not activated unless the relevant consent has been provided.

Types of cookies we use

Strictly necessary cookies

These cookies are required for our website to function and cannot normally be switched off through our cookie consent tool. They may be used, for example, to:

  • maintain secure sessions;
  • remember information necessary to operate the website;
  • support shopping baskets and checkout processes;
  • process donations and adoptions; and
  • remember essential website or regional settings.

These cookies are used because they are necessary to provide services you have requested or to operate the website.

Preference cookies

These cookies allow the website to remember choices you make and provide a more personalised experience, such as remembering certain settings or preferences.

Statistics and analytics cookies

These cookies help us understand how visitors use our website, including which pages are visited and how visitors navigate the site. We use this information to understand website performance and improve our content, services and fundraising activities.

For example, we may use Google Analytics and Hotjar for these purposes.

These cookies are optional and will only be activated where you have provided the relevant consent through our cookie consent mechanism.

Marketing cookies

Where used, these cookies and similar technologies may be used to measure the effectiveness of campaigns, understand interactions with our website and support advertising or audience-related functions.

These technologies are optional and will only be activated where you have provided the relevant consent.

Third-party services

Some features and services on our website are provided by third parties. These may include Google, YouTube, Hotjar and other service providers.

Where a third-party service uses cookies or similar technologies that are not strictly necessary, we will seek your consent before activating them, where required by law.

The third parties involved and the specific cookies and technologies they use may change over time.